Pharma

Picato

A comprehensive patient management and engagement platform designed to provide timely access to essential medical resources, enhancing patient outcomes.

Role

Art Direction

Scope

Website & Infographics

Balancing Design and Compliance

The Picato project aimed to help healthcare professionals and patients access critical information about Bruton's Tyrosine Kinase (BTK) inhibitors, with a focus on compliance and engagement. The core challenge was ensuring a balance between presenting detailed, compliant safety information and creating an intuitive, user-friendly platform. By working closely with legal and compliance teams, we positioned the ISI prominently yet unobtrusively, allowing for easy access without interrupting the user experience.

Effortless Engagement

The platform’s tablet UI was customized to meet the unique interaction needs of mobile users, ensuring seamless navigation and constant access to vital information. This tailoring of the design for different devices increased engagement, with users easily accessing and interacting with the content. By analyzing user behavior and optimizing the interface for tablets, we ensured that all touchpoints were user-friendly and compliant with industry standards.

Amplifying Visibility

With mobile optimization at the forefront, the redesigned site not only improved the patient experience but also increased its Google ranking, improving organic search results. This, in turn, generated more traffic and conversions, leading to higher patient engagement. By focusing on content structure and optimizing for mobile, the site supported better accessibility, which directly contributed to a stronger business outcome for the brand.

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Illustrating Instructional Design

The core design principle was simplicity without sacrificing clarity. By carefully selecting iconography, typography, and layout, we ensured that key messages were clear and easy to digest. The balance between visuals and content enhanced user understanding, creating a user-friendly and educational experience. This approach not only increased comprehension but also improved user interaction, ultimately helping patients better engage with the platform.