Pharma

Picato

A comprehensive patient management and engagement platform designed to provide timely access to essential medical resources, enhancing patient outcomes.

Role

Art Direction

Scope

Website and Infographics

Balancing Design and Compliance

Designing for the Picato patient site involves a delicate balance between regulatory constraints imposed by the FDA and the need to present crucial safety information (ISI) clearly. Working closely with legal and compliance teams, the fair balance and visibility of ISI within the content strategy became an ongoing challenge. To meet these needs, the design positions ISI in a prominent, easily accessible area within the primary content. This approach allows the ISI to expand fully, only obscuring the content when necessary, ensuring both compliance and user experience are prioritized.

Effortless Engagement

Tablet interactions differ significantly from those on desktops. The tablet design for Picato addresses these unique interactions, ensuring continuous engagement with the required ISI. This made a separate UI design essential—specifically tailored to provide seamless navigation while meeting the stringent regulatory demands of the pharmaceutical industry.

Amplifying Visibility

The content design and information architecture of the site are thoughtfully structured to ensure patients can easily navigate and access vital information, whether on mobile or desktop devices. The mobile-optimized design not only enhances user experience but also improves the site’s ranking on Google search results, giving it priority over other sites for better visibility. This increased organic search ranking leads to more leads and conversions, ultimately driving higher patient engagement.

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Illustrating Instructional Design

The goal is to distill the content to its essentials, ensuring clarity and ease of use for patients engaging with the platform. A key focus is to strike a balance between iconography and illustrations, making sure they enhance rather than compete with the message. The design remains visually appealing, with carefully chosen colors, typography, and layout that improve readability and support the user’s experience. Icons and illustrations are strategically integrated to reinforce key concepts without overwhelming the user, creating a seamless and effective learning environment.