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Developing and refreshing a brand’s essence, website, and web application to help employers support employees’ health and wellness journeys.
Brand & Product Direction
Product Strategy, Research, Web and Web App Design, Brand Guidelines
Brand Development & Product Design
I led the brand and product experience for EHE’s digital refresh, translating the theme “The Art of Health” into a cohesive website and web application that helps employers and employees engage more actively in preventive care.
Strategic Design Approach
My role as Art Director and Product Lead was to translate the brand vision into a product experience that felt consistent across both the marketing site and the web application. To guide the design, I framed the platform around two connected journeys:
Employer evaluation and decision-making
Helping organizations understand the value of preventive care programs and how they support employee health outcomes.
Employee activation and ongoing engagement
Giving employees tools to participate in their own preventive health journey.
To embody “The Art of Health,” we designed around three principles:
These principles shaped how the experience was structured and delivered. The information architecture was simplified, navigation reduced friction, and mobile optimization ensured employees could access tools when motivation struck, not just when sitting at a desk.
As Art Director, I focused on visual hierarchy, tone, and interaction consistency so the experience felt human and supportive rather than institutional. As Product Lead, I focused on user journeys, product strategy, and aligning the experience with real behaviors, ensuring the platform moved beyond information and helped people take meaningful action around their health.
As Art Director, I focused on visual hierarchy, tone, and interaction consistency so the experience felt human and supportive rather than institutional.
Product Features & Interaction
- Personalized dashboards with goal tracking
- Appointment scheduling and mentor connectivity
- Apple Watch integration for real-time health data
- Seamless transition from content to action
- Member-only gated features integrated within the ecosystem
The Apple Watch integration wasn’t just a feature add. It helped reinforce accountability and daily engagement. Real-time health data created a stronger connection between physical activity and the digital support system, allowing the platform to feel more present in a user’s everyday health journey.
