Developing a fresh brand design, website, and web application designed to help employers engage and support their employees on their health and wellness journeys.
Brand and Product Direction
Website, Web-App, UX Strategy/Research, Brand Guidlines
Brand Development and UX Design
"The Art of Healthâ was the theme for this redo. After landing on a new color palette and creating new graphical assets, proprietary photography was essential, showcasing real people living. What place is better than Miami for a full production photoshoot?
Seeing as it's a project demonstrating the support of employers giving employees preventive health care benefits, the website needed to serve as an informative site for employers looking to maintain a higher standard in healthcare for their employees, as well as serve as an entryway to the member-only web-based health application.
The web-based Health application aims to address the users' daily, weekly, and monthly health goals, supporting their journeys through booking, reviewing health reports, and matching them with health mentors via the live connection feature.