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Developing and refreshing a brand's essence, website, and web application aimed at helping employers engage with and support their employees' health and wellness journeys.
Brand and Product Direction
Website, Web-App, UX Strategy/Research, Brand Guidlines
Brand Development and UX Design
"The Art of Health" was the theme for this brand update. After defining a new vision, tone, and voice, I worked with the small but mighty design team to create a suite of assets. A key element was the inclusion of proprietary photography, which needed to tell the story through the lens of everyday people. We partnered with production experts to manage the shoot and build a photo repository for various design needs, capturing the essence of real people and moments that reflect the brand.
The website needed to serve as an informative resource for employers seeking to uphold higher healthcare standards, while also acting as an entry point to the member-only employee portal. The information architecture was designed to cater to both employers and employees, guiding users seamlessly between sections and showcasing the benefits of being a member of this preventive and comprehensive health provider.
The web-based health application is designed to facilitate users' health journeys by providing intuitive access to key features. Users can easily track their progress through daily, weekly, and monthly health goals, while also accessing detailed health reports. The app streamlines appointment scheduling and fosters real-time engagement with health mentors through a live connection feature, enhancing the overall user experience and supporting informed decision-making.
