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A brand reinvigoration achieved by launching an innovative website that presents an unconventional approach to the established industry norms.
Art Direction
Website
Print and Digital Design
Goosehead Insurance wanted to optimize the way modeling works in insurance. They needed a fully functional website that offers clients complete and transparent access to the widest range of carriers, instead of a single carrier with low benefits to the customer. After conducting industry research and talking with stakeholders, the next step was wireframe user flows and interactions.
The new website combines the allure of fresh brand visuals while retaining the recognizable Goosehead green, with a richer and more transparent experience for the user.
