A brand transformation realized through the launch of an innovative website that redefines industry standards with a user-first approach.
Art Direction
Website
Print and Digital Design
Goosehead Insurance sought to redefine how insurance modeling works, aiming for a fully functional website that offers clients clear, transparent access to high-value services. Through industry research and stakeholder collaboration, we identified the next steps: wireframing user flows and refining interactions to meet customer needs.
The redesigned website blends modern brand visuals with intuitive user journeys. It offers tailored experiences for different user needs, whether to inform or purchase. With the focus on transparency, the site highlights key metrics and data, ensuring users have all the information they need at their fingertips. The result is a streamlined, user-friendly platform that enhances accessibility and trust for Goosehead's customers.