CLOSE
Revitalizing a sub-brand with a robust toolkit to capture new markets and drive national reach.
Design and Product Direction
Websites, Visual system, Brochures, Event Materials
Brand Management and Digital Design
To serve the unique needs of national audiences, the sub-brand had to feel distinct while remaining firmly rooted in Comcast’s core identity. By leveraging the existing foundations of the Comcast brand and creating a spotlight design system of components, I crafted a visual language that stands apart yet clearly echoes the parent brand’s essence.
Building a User-focused web application was critical for connecting marketers—whether at SMBs or large agencies—to the right advertising solutions. Through interactive prompts and a clear interface, the Comcast Spotlight platform helps users discover features aligned with their objectives, making the media-buying journey engaging, intuitive, and results-driven.
As part of a suite of sales artifacts, a collection of one-page sales sheets streamlined the message with a simple design, concise messaging, and clear highlights of key information. This approach ensured potential clients quickly grasp the core benefits, testimonials, and calls to action. Featuring a layout that highlights each offering’s key features and benefits, paired with customized illustrations, these materials effectively communicate Comcast Spotlight’s value proposition, seamlessly integrating every element of the refreshed brand experience.
When designing an invitation for a marketing and sales milestone at the Museum of Natural History, I aimed to honor the venue’s timeless history while hinting at the dynamic future that lies ahead. The design came to life with a custom die-cut that exuded modern flair, paired with tactile finishes on soft-touch paper that invited a deeper connection. The first layer of the invitation opened to reveal spot varnishing, which beautifully accentuated the typography, weaving together tradition and innovation in a way that left a memorable and lasting impression.
When the project demanded more than a standard z-fold, the design called for a modern, clean, and distinctly styled approach. After experimenting with various formats, the perfect solution emerged: a square, multi-page layout featuring a balanced hierarchy and seamless flow.
