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Establishing a brand with global solutions encounters a formidable obstacle in the need to navigate varying cultural norms and relevance across diverse regions and markets.
Art Direction
Brand Development & Product Design
Branding, Website & Web Application
By crafting authentic, dedicated, and forward-thinking brand-aligned messages and imagery, a brand can solidify its identity and overcome the challenge of navigating cultural diversity in global markets.
As a company committed to unlocking potential, the brand refresh encompassed a comprehensive update, touching on every aspect including colors, fonts, and tone of voice. * Staying true to the core mission of connecting brilliance to opportunity, EPIC Blue and Gold were set in the forefront. * Talented Teal, Mighty Magenta, and Luminous Lime supported the vibrancy and innovation of the people at Andela. * Supporting graphical elements were used as focal points to highlight an image or interact with headlines. * Illustrations, although flat, presented depth by using hue variations. * Photography styling provided an opportunity to represent real people in real situations and authentic locations for promotional communication.
A product for the business side of it all. From the onset of the engagement a company has access to the developer portal. The portal provides a consolidated view of engineering efficiency metrics. Some of the features are from metrics to measure cycle time, code quality, and onboarding tasks. The application provides insight into the delivery pipeline and can uncover shadow work and increase sprint planning accuracy.
