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Crafting a cohesive brand and web experience for a comprehensive Cannabis and Hemp retailer, complete with point-of-sale (POS) and inventory management solutions—tracking the journey from seed to sale.
Brand and Experience Strategist
E-commerce Website, Brand Visual System, and Brand Guidelines
Brand Development and Experience Strategy
Designing a point-of-sale and entry portal for an inventory management web app presented several challenges, including creating an intuitive interface that caters to multiple audience segments while aligning with the cannabis industry's business-driven goals. To address these challenges, I developed a framework with clear navigational pathways tailored to the needs of different user groups, aiming to empower them. By pairing calls to action with distinct "funnels," the experience supported seamless navigation through various stages of the conversion process—whether building trust or guiding customers directly to the purchase flow.
The hero scene on the homepage seamlessly transitions between the POS and Inventory management solutions using animation with a cyclical fading gradient, from blue to green with a parallax effect. The site manifests subtle micro animations supporting the customer's understanding of the current status, actions, and results. As the site uses standard visual hierarchy patterns, the sequence and readability of the elements are more apparent.
Key design elements, such as micro-animations, help users track progress and outcomes, enhancing the site's clarity. Established visual hierarchy patterns ensure that content flows naturally, improving the overall user experience. Notable features include an engaging sticky header, a comprehensive resources section to meet all content needs, and a streamlined cart and checkout process that offers advanced payment options for a seamless transaction experience.
