Health and Wellness

Physique 57

Brand revitalization, transitioning from in-studio sessions to virtual classes.

Role

Design and Product Direction

Scope

Website Reskin, Web-App Reskin, Icon System, Brand Guidelines

Glow With The Flow

Inspired by the studio’s signature ambiance lighting, I themed this refresh 'Glow With The Flow," capturing the energy of the trainees and the glow of sweat and heat they generate during intense workouts. This theme seamlessly bridged the physical and virtual experiences, providing customers with a consistent, fresh, and engaging brand experience. The design direction was reinforced by clean, modern lines in the visual system, enhancing and unifying the overall redesign.

Refreshing a brand

The brand update included a comprehensive overhaul of the visual system, featuring a refined color palette, new icons, illustrations, and updated guidelines. The new look was bold, vibrant, and cohesive, aligning with the studio's core energy while resonating with a growing remote audience.

Designed for mobile

As Physique 57 Studio adapted its business model to serve remote customers, the brand refresh had to address the significant shift to mobile and live streaming driven by the global pandemic.

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Shift to Live-Streaming

With live-streaming becoming essential, the brand refresh also focused on leveraging technology for seamless online booking. Rather than reinventing the wheel, the emphasis was on creating the necessary assets to white-label an existing industry-standard tech solution, allowing customers easy access to both live and on-demand content.