Rashetda Cambridge

Created in
Brooklyn

Art Direction

Establishing emotional connections and shaping design visions

User Experience

Embracing the intersection between User, Business and Technology

Design Strategy

Creating a cohesive, functional, and visually impactful experience

User Research

Discovering user behaviors, needs, and motivations

Type &
Iconography

Designing deeper meanings in simplified representations

User Interface Design

Maximizing usability and experience design

Rashetda Cambridge Rashetda Cambridge
Pfizer
Physique 57
Ogilvy
Nickelodeon
Movantik
Midcoast Energy
Comcast
AT&T
Andela

I am fascinated by human behavior, it is what pulled me into design and what keeps me here.

I have worked across industries and scales, from brand systems and campaign ecosystems to enterprise product and service design, always focused on the same problem, how do you make something that actually works for the person using it.

I have led end to end research, strategy, concept, and execution across creative direction, experience design, and systems thinking. I help organizations understand not just what to build, but why it will matter to the people they are building it for.

Let's Design
Something!