Created in Brooklyn, building complex brand and product systems into clear experiences for over 15 years.
Design Leadership
Building and mentoring design teams, setting standards that scale
Design Strategy
Translating business goals into a design roadmap teams can execute against
Art Direction
Setting the visual and emotional direction teams design toward
User Experience & Interface Design
Aligning user, business, and technology needs into interaction standards teams design against
Accessible & AI-Integrated Design
Embedding accessibility standards and AI workflows into scalable systems
User Research
Directing research programs that shape what teams design for
I am fascinated by human behavior, it is what pulled me into design and what keeps me here.
I have worked across industries and scales, from brand systems and campaigns to enterprise product and service design. The question has always been the same. Does this experience work for the people it is meant to serve? Sometimes that is one person on their phone at home. Sometimes it is a business owner buying for their team, or an internal team that lives in it every day. Often it is a combination. Each one sees it differently, and the design has to hold up for all of them, from the first click to the follow up call.
Across three leadership roles, I built teams of designers, photographers, and content specialists, and directed contract talent in video, illustration, and email. I set the standards and create space for honest critique. Then I give my team room to explore and find their own answers, and I am there when they need support.
When the work calls for it, I run the research, build the prototypes, and design the flows myself. I bring product, engineering, and business partners in early, so we agree on the problem before we solve it, and I see the work through to launch.