A microsite where the amalgamation of two entities gives birth to the emergence of a brand-new Segway brand.
Art Direction
Microsite, Illustrations
Brand and Digital Design
Upon the acquisition of Midcoast Energy Partners by Enbridge, the need arose to efficiently convey these transformations to their investors and customers. Collaborating with their marketing department, we crafted a tailored one-page scroll microsite to announce the merger and disseminate investor information.
The objective of this project was to create an infinite scroll website to inform the public and investors of the acquisition between ArcLight and Midcoast energy.