CLOSE
A microsite crafted to boost awareness, with a clear, intuitive design that guides stakeholders through the brand evolution, ensuring both continuity and growth.
Art Direction
Microsite, Illustrations
Brand and Digital Design
I prioritize information architecture as the foundation for design, ensuring a solid framework before diving into visuals. After iterating through several versions, infinite scroll emerged as the optimal solution for this site. Featuring jump-to links, the design allows users to seamlessly navigate between key sections. This approach ensures a fluid, intuitive user experience, with layout, content flow, and interaction patterns thoughtfully defined. It creates an effortless journey through continuous updates, presenting critical information in a clear, engaging way as users scroll through the site.
The goal was to create a design that symbolizes forward-thinking and progress. The sourced photography, leveraging depth of field, serves as a gateway to this vision, while the illustrations remain clean and simple to ensure they don’t overpower the message. The navigation touchpoints were prioritized to guarantee a seamless and intuitive user experience.
