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Creating a brand and web experience for an all-encompassing Cannabis and Hemp retailer, complete with point-of-sale (POS) and inventory management solutions, from seed to sale.
Brand and Experience Strategist
E-commerce Website, Brand Visual System, and Brand Guidelines
Brand Development and Experience Strategy
The website itself is ready to empower its new brand and generate more leads while embracing the business-driven perspective of Cannabis. The design boosts readability through the applied minimalist layout and navigates customers at various conversion stages to build relationships and trust or seamlessly get customers to the buy flow.
The hero scene on the homepage seamlessly transitions between the POS and Inventory management solutions using animation with a cyclical fading gradient, from blue to green with a parallax effect. The site manifests subtle micro animations supporting the customer's understanding of the current status, actions, and results. As the site uses standard visual hierarchy patterns, the sequence and readability of the elements are more apparent.
The site manifests subtle micro animations supporting the customer's understanding of the current status, actions, and results. As the site uses visual hierarchy patterns, the sequence and readability of the elements are more apparent. More notable features include an enticing sticky header, a resources section for all possible content needs, and a cart and checkout flow with advanced payment options.
