WEBSITE DESIGN & EXPERIENCE
Instead of modeling Goosehead after other agencies, this business model focused on providing the best service, the best value and the best experience for its clients. With an understanding of just how outdated the insurance industry is, there was a need for fresh change in how they developed their model. They offer our clients complete, transparent access to the widest range of carriers instead of a single carrier with low benefits to the customer. With this understanding in tote the idea was to create a website that soared above the rest.
Art Director, DesignerClient
Web Design and Experience
Time to Soar
Combining a pride in state, with a Goose and the refreshing idea of change, that could just be a challenge for a website rebrand. While working to create the new website there was also a secondary task at hand, refresh the brands visuals but maintain the existing and recognizable Goosehead green. These were the objectives and yet there was still a great amount of emphasis placed on bridging the gap between new and old, and creating a transparent experience.
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A Transparent Path
By leveraging creative copy and visuals an emergence on next-generation ideas of insurance materialize. A concept centered around the idea of flight and migration from a bird eye perspective was hatched.