rashetda
cambridge

art director and
UX/UI designer

through my passion for aesthetic design and functionality the evolution of art director and user experience researcher, designer emerged. my work is guided by the belief that being a clear communicator and avid problem solver is the only way to create a successful graphical voice.


through the years I’ve generated and developed ideas for branding campaigns and marketing initiatives, working alongside the chief marketing officers, creative directors and marketing teams to ensure that the creative strategy was innovative, motivating and successfully supported the objectives.